In anticipation of CeBIT 2010, Nav N Go announces the launch of iGO primo™. This year’s product highlight enables OEM partners to provide a rich and innovative feature set to discerning customers who seek the utmost in quality. iGO primo™ is built on the same concept of simplicity and an intuitive user interface that was introduced with iGO amigo™ in 2009. The latest product now adds over 30 new features and hundreds of enhancements to the iGO My way engine without compromising the simplicity of the innovative user interface.

The new flagship in Nav N Go’s navigation product line guarantees solutions tailored to the needs of OEM partners by providing each with unique Graphical User Interfaces (GUI). Optional features such as truck and fleet navigation further meet the increasing demands of GPS device manufacturers. Among its many innovations, iGO primo™ introduces Driver Alerts that increase safety by providing advance display of warning traffic signs and realistic junction views. In addition, the new high definition terrain visualization dramatically enhances the rendering of distant terrain.

“We have integrated five years of knowledge gathered from working with our OEM partners in the navigation sector into one sophisticated and feature-rich product that is able to fulfill every manufacturer’s market needs,” says Tamás Vahl, Chief Executive Officer at Nav N Go. “iGO primo™, the peak in our product portfolio, will enable our partners to compete and win in the competitive navigation market.”

As with previous Nav N Go products, the freshest maps are guaranteed directly to the end-user through the naviextras.com map update portal. iGO primo™ also features the brand-new Smart Route calculation for optimal routes depending on the time of day and day of the week, using either historic Speed Profiles from Tele Atlas or Traffic Patterns from Navteq.

For more information, please visit the iGO primo microsite